Introducing... “Netflix Movie Club!” 

In-app solution:

There’s nothing worse than sitting down with nothing in mind to watch, which results in aimlessly scrolling through your various streaming platforms. Instead, go straight to “Movie Club.” Let’s stop gatekeeping the best shows and let our friends know. Rate shows you watch 1-10 overall, 1-10 on suspense, 1-10 on humor, etc. You can access all this with just your friends' email to see what they most recommend. Netflix will use an algorithm that connects all the data from your friends to see what is most popular across the board. This will get more people to start their night on Netflix rather than their competitors.

Ask: Make Netflix the streaming service people open first when sitting down to watch television.

Truth #1: More and more people are sharing accounts, canceling accounts periodically, and hopping from streamer to streamer rather than maintaining a consistent subscription.

• 16% of a 2023 survey reported using someone else’s streaming account. 

Truth #2: Gen Z gets consistently frustrated when searching for the best content, and even overwhelmed. 

• 8% of Gen Z has been diagnosed with ADHD (4x more than baby boomers)

Insight: The best way for users to find new shows is still through their friends and family, despite all of the technology and ad-promoted content.